An existing food company needed a new name and brand after being acquired by new owners.

Share Good Foods provides handmade, gourmet-style products for coffee shops and cafes. They desired a warm, approachable brand that would inform the customer of the company culture and its hand-crafted approach to product.  

Together, collaborator Tim White and I created a name and and product strategy that fit the ethos of the company. A company who is all about authentic food shared by a community of good people. 


Contribution; research, client facilitation, concepting, brand identity, and packaging.