an existing local coffee shop under new ownership needed a new name and brand
My project collaborator, Tim White and I were asked to help discover a name and a brand strategy that would reflect their motivation for owning and running a cafe.
Through our discovery phase, we found that they valued people (the community), goodness (a warm place that feels like home), and coffee. What gave this cafe a distinction was their approach to running Coffee House. It was more about the people who come and hang out then it was about coffee.